It is a well-known fact that the design of an ecommerce website is one of the most important parts of the website since that is what will represent your brand to your customers. Trends come and go every year, and this year is no different and even though you may not like some of them, we strongly recommend you really take a good look at them and put them into consideration, since they may be the thing that get your website on another level. To help you stay in touch with this year’s trends, he have put a few of them together in this article.
The use of bright colors
While the trend and main theme of most e-commerce websites over the past few years was to design them in the most minimalistic way possible, this year that is changing. This is definitely one of those things that not everyone will appreciate or incorporate, but the fact remains that you will definitely be seeing more bright colors from now on. If you still want so stick to a minimalistic approach, then why not consider adding small pops of bright color to your design? That way you have the best of both worlds.
Mobile-friendly websites are key
This is definitely not a new trend, but it has been growing over the years, so much so that many ecommerce store owners out there focus on their mobile website design first. Since, at this point, most people use their mobile devices, such as tablets or smartphones, to do their shopping on, it really is important to adapt your site to suit those needs. So, when it comes to this trend, the thing that you need to be cautious of is that you need to have a website whose design will fit a small screen, and then adapt to fit a large screen as well.
The checkout process matters
It is no secret that customers appreciate a smooth experience when shopping online and you need to make sure that the design of your ecommerce accommodates that. The checkout process on your website needs to be a smooth operation for your customers since all they are really interested in is getting their products, and the longer the process takes, the bigger the chances of them leaving an abandoned cart. We recommend going with the flow and using two of the most trusted payment methods, that your customers are most likely familiar with, Amazon Pay and PayPal.
No matter what your personal opinion on trends is, with so many ecommerce websites online, you need to be flexible and sometimes that means incorporating things that you may not be 100% sure of. As we said earlier, there is always a way to get the best of both worlds, so there is surely a way in which you can add these current e-commerce solution trends to your website’s design, while still keeping to your own, personal style.
What Are the Best E-commerce Solutions for Building an Online Store? https://t.co/Zox1evnaYU
— 2x eCommerce (@2xeCommerce) 24 de noviembre de 2017