Two of the most important self-publishing, or print on demand [SP/POD] considerations are, #1: getting your finished [polished] manuscript printed and on the market. #2: having the best interior and cover designs possible to present your book as a professional, readable, sale-generating product.
There is a long list of book packagers/publishers available to create an attractive paperback or hardcover book for you. The process can be expensive and often involves a long-term contract, additional fees and low royalties. We’ll discuss a few of those companies and options later.
WARNING: There are sharks in those waters that prey upon unsuspecting, hopeful, novice writers.
For the purpose of this extended lecture we will focus on ‘Do It Yourself’ [DIY]. The project is much easier than you may think.
M. K. Feese and I are experienced SP/POD Publishers. Marcia has created her own imprint, Cat’s Eye Press. Her latest novel, “KaleidESCAPE”, has been released. I established, ‘Dragon Lair Books’ a few years ago and since have published four novels and a children’s novella. My first SP/POD novel, “Deathmaker”, was published by, G&J Publishing. My sixth DLB novel, “The Legs Collector” is available on Amazon, B&N and other online outlets. The sequel, “Return of Evil”, will be released late summer/early fall under the ‘DLB’ imprint.
Our combined SP/POD experience and expertise will guide you through the complete process of ‘Do It Yourself’ SP/POD publishing. We’ll walk you through all the steps necessary to produce a paperback edition you can be proud to take to market.
NOTE: ‘Paperback’ is the best vehicle for your first SP/POD book. Hardback is far more expensive and complicated to create, publish & market. HB also demands a higher selling price which is a strike against a first time, unknown author.
Best of all, our services are absolutely FREE! All we ask is that you promote our books to your non-writer friends.
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All of our instructions and examples are based on Create Space, which is an arm of Amazon. ‘CS’ gives you interior & cover templates which are easy to follow and use, and all necessary tools are free. Your cover has to be created online using a wide variety of design templates, each of which are ‘customizable’ to keep the look of your book unique.
However, ‘CS’ won’t let you design your cover until the interior is completed and approved. That policy is in place to prevent the use of the free service and then publish elsewhere.
There are other paid venders that give you the option of creating your cover whenever you want, we’ll discuss those companies separately.
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Allow me to introduce my partner in this tutorial project, M. K. Feese. Marcia, what hooked you on SP/POD publishing, and what company did you start with.
I published my first book, 'Famished Heart' with ‘iUniverse’ and it was my first exposure to POD. They charged $149 to publish it. I got their usual one free copy, but they were running a special and it included ten additional free books. They sold for $14.99 each, which paid for the publishing.
Apparently, ‘CS’ turned out to be your best choice. What was it about Create Space that won your liking?
When I found ‘CS’ with totally free publishing, I was in author heaven. It wasn't that difficult to learn the process and in the end, every book I sold was pure profit. Total satisfaction.
So much so, you’ve stayed with ‘CS’ for your current project.
When I was ready to publish my next novel, “KaleidESCAPE”, I went back to CS as it seems to me to be the best, easiest POD choice. I can't imagine better and I've shopped around.
It was your influence and prodding that convinced me to go SP/POD. Actually, I chose to hire ‘G&J Publishing’ to do the project. As it turned out, Gayle and Jeff did a great job on “Deathmaker”. During the process, I realized I could do it myself, and that brought “Dragon Lair Books” into a reality.
When did you decide to establish, ‘Cat’s Eye Press’, and become a publisher?
It was your turn to influence and prod me into establishing my own imprint. Easy to do and only $10 to create a brand that doesn't scream 'SP/POD' to a potential buyer. There is a lot of substandard work out there and I wanted to separate myself from any stigma.
There’s no question you’ve found ‘SP/POD’ the best arena to create and control your books and writing career. Share a little something about your next publishing project.
I love writing short stories and poetry. From a collection of those works, “Gravity Sucks” was born, named after the title story. I love to have a take-along book that I can pick up and easily put down when I need to. Anthologies are a perfect read for such times, I’m developing a new one to follow “KaleidESCAPE”.
As you and I have said, many times, “An author can do it all and control their own product.”
That brings us to our first lesson on, Do-It-Yourself.
Please click the ‘More on POD 1’ link to the above left.
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